Marketing Students Experience Gamification in Marketing Activities.

In the spirit of providing students with the latest information and knowledge in the field of marketing, the Marketing Club successfully organized a club meeting with the theme “Gamification Trends in Marketing Activities”. The event took place on 3 January 2024 and was attended by many faculty members and students.

The topic of the session aimed to introduce and convey knowledge about how to use gamification methods in the field of marketing. MB Nguyen Vu Huy Hoang, Director of Hmedia Communications Company, accompanied the students and shared valuable experiences in this area.

During the session, students learned about gamification, enabling them to create engaging interactive experiences and enhance customer interaction. This brings significant benefits to organizations and businesses in building effective marketing strategies. In addition, the session helped students grasp the latest trends in gamification and marketing.

The enthusiastic participation of both lecturers and students created a lively and exciting atmosphere. Students had opportunities to exchange, discuss, and expand their understanding of gamification and its applications in marketing.

The club meeting encouraged creativity in applying gamification methods to an organization’s or business’s marketing strategy. Students saw that using gamification in marketing can create unique experiences and attract customers, thereby establishing deeper connections and strengthening interaction between businesses and customers.

The Organizing Committee sincerely thanked MB Nguyen Vu Huy Hoang for his valuable contributions and sharing that brought many useful experiences to this session. The participation and contributions of everyone helped make the club meeting successful and memorable.